10 Reasons to publish independently

As an independent author, enjoy freedom to produce, publish & promote your book.

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What's best in the long run?

Even with traditional publishing, you still need to market your book. All author's need to promote their work. Traditional publishing won't guarantee you have a best seller.

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Be very careful who you share your work with. I edit, proofread, and re-write myself, with no assistance. I never send my work to industry professionals and I only send my manuscript to people I trust.

Here’s my 10 reasons:

  1. Self-governing control over the publishing process Determine your own timeline and seek only the services you need. Your goal should be to produce a high quality book that rivals traditionally published authors.

  2. Set your price What do your readers consider to be value for money? How much are your competitor's books? What is the overall pricing sweet spot in your genre? How much do you need per unit to recover your investment and start making a profit?

  3. Take advantage of pre-sales List your book on retailer’s websites to start generating sales, prior to your release date. You don’t need to upload the contents of your book or your front cover.

  4. Independent authors are the listed publisher on the official register OPTION A: Purchase ISBNs and barcodes directly from Thorpe-Bowker for ultimate control. This makes you the author and the publisher of your title. From your dashboard, update information when required. NOTE: One ISBN is assigned to each format; paperback, PDF, MOBI & EPUB require four ISBNs. OPTION B: Self-published authors obtain an ISBN from a self-publishing company. This makes the self-publishing company the official publisher on record for your title. Self-published authors must contact the self-publishing company for all ISBN updates for the life of the title.

  5. Publish your title as an ebook, paperback or both Release your title as an ebook for your readers to instantly download your book. Release your title as a paperback for your readers to order your title online, and have their copy delivered to their front door using Print on Demand (POD).

  6. Choose your retailers, agreggators and distributors Select the sellers with the most access to your readers to increase your sales. Uploading your ebook directly onto multiple retailer’s websites to return the highest royalties. Select one agreggators to distribute your book to multiple retailers. All sales history is in one place, but the agreggator takes a small cut from your royalties. Select the distributors that best meet your needs for POD. The cost to produce the paperback book is deducted from your royalties

  7. Sell your ebook from your own website or APP Sell your ebook from your website or APP for readers to download directly from you. You'll need Stripe or Paypal as a payment option. This will return the most royalties.

  8. Receive higher revenues for each unit sold Pay retailers a small fee when readers purchase your ebook. Receive up to 90% of your listed price for each unit sold. Mainstream publishers pay authors around 10%. Alternatively, use a ‘Buy Now’ button on your website via PayPal or E-Junkie to keep 100% of your sales revenue, and pay a yearly fee.

  9. Choose your marketing platforms Build hype and create interest amongst your target audience. Select the platforms that best engage your readers. This may include your own personalised website with ‘Buy Now’ buttons and build a mailing list. You may use Social Media to reach your audience for temporary discounts or free giveaways.

  10. Create your campaigns and promotions Adjust your campaigns and promotional activities to achieve your goals and sales targets. Include special offers leading up to Christmas, Mother’s Day, seasonal events, or other important dates. Decide your marketing message and run your campaigns for as long as you wish.


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